LUXURY FOR A NEW ERA
Personal. Ethical. Unforgettable.
EVERY SCENT IS AS UNIQUE AS YOU. At The Perfume Movement, we’re harnessing AI technology to push the boundaries of personal creative expression through scent, all while preserving the artistry and human touch that defines the craft of perfumery.
PERSONAL. Each and every olfactory creation is unique. We gather extensive data on individual scent preferences, including preferred notes, intensity levels, and fragrance families. We utilize AI algorithms to analyze the collected data and generate personalized scent profiles for each user. These profiles outline the individual's preferred scent notes, combinations, and any specific olfactory preferences or aversions.
ETHICAL. Raising the bar in sustainable business practices in the perfume sector - doing good through our waste reduction, our social impact, our community conscience.
UNFORGETTABLE. Through our partnership with DSM-Firmenich, 5 world renowned perfumers have crafted our unique perfumery accords at the highest level ensuring each Private Creation delivers on Luxury, Sillage and Diffusion.
WE ARE THE FIRST CREATORS OF OLFACTORY IDENTITY
OUR VISION
Disruptors Of The Perfume Market.
Pioneers in AI-Driven Perfume Design.
Real-Time Production Disrupting Production Channels.
On-Demand Production.
THE PERFUME MOVEMENT The ‘Movement’ is an intention, a mission, a belief system, a truth...We are all completely unique yet we buy and wear the same perfumes. At The Perfume Movement we are creators of unique olfactory identity. We are a bridge between Art & Science, leveraging advances in AI and Algorithmic Perfumery technology to translate the most primal and honest of our human senses, our sense of smell into true and beautiful olfactory (scent) expressions of each and every one of us
OLFACTORY BALLET Inspired by the grace and fluidity of dance, this metaphor highlights the dynamic and evocative nature of our unique fragrance creations. Perfumers are the artists, the conductors, the choreographers where they masterfully and skillfully craft unique symphonies of scents to tell a story evoking emotions in the wearer and entourage. Just as dancers seamlessly and gracefully lead and support each other, so do the notes in a fragrance harmonize and interact delivering an exquisite, multisensorial experience.